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SESLOC Introduces Local Rewards Program to Encourage Local Shopping

SAN LUIS OBISPO — SESLOC announces the launch of a Local Rewards program which incentivizes members to shop at select local businesses, including a variety of grocery stores, restaurants and retail shops. Members will earn bonus rewards points on purchases with eligible Visa debit and credit cards.
“In the past few years, we’ve seen our regional chambers and other groups introduce incentive programs to encourage their communities to shop local,” said Kelli Briggs, SESLOC SVP/COO. “As a locally headquartered credit union, we are undoubtedly champions of the shop local movement. We are proud to do our part in boosting our local economy so our businesses, neighbors and families can thrive.”
To launch the program, SESLOC invited 13 businesses to participate, which include The Cal Poly Ticket Office, The Crushed Grape Wine & Gifts, Farm Supply Company, Firestone Grill, Hands Gallery, Junkgirls, Miner’s Ace Hardware, Moondoggies Beach Club, Pizza Republic, SLO Donut Company, Shalimar Restaurant, Spencer’s Fresh Markets and Spyglass Inn Restaurant. SESLOC plans to expand the program across the Central Coast, with dozens of businesses added on a quarterly basis.
Some of the businesses, such as The Crushed Grape, are providing even more incentives by giving 10% off card purchases for SESLOC members.
“As a long-time resident, business owner and SESLOC member, I am thrilled to be a part of the new Local Rewards program. I am grateful for the cross-promotion of my business and other local merchants, while giving SESLOC members more reasons and more benefits for shopping local,” said Gretchen Goyner of The Crushed Grape.
Since 2018, eligible cardholders have been earning reward points on all purchases via the SESLOC Rewards program. Local Rewards is an add-on to this existing program, which now gives 1.5x in bonus points at participating businesses. The bonus points are awarded automatically by SESLOC, eliminating the need for integration with point-of-sale systems, coupon codes, or membership validation on behalf of the businesses’ employees. Points earned may then be redeemed for merchandise, travel, gift cards, cash back and more.
“Local Rewards is a simple, streamlined program that is a win-win for both our members and local businesses,” Briggs continued. “This year, we are celebrating 80 years of service to the Central Coast. This program is one of the many ways we give back to the heartbeat of our community—our people and place—who have supported us for eight decades and hopefully generations to come.”
To learn more about the SESLOC Local Rewards program, visit
SESLOC is a not-for-profit financial institution on California’s central coast since 1942, now operating with six branches in San Luis Obispo, Paso Robles, Atascadero, Arroyo Grande, Santa Maria and at the Cal Poly campus. With assets of $1.23 billion, their 160 employees provide valuable financial and educational services to 57,000 members. SESLOC membership is open to anyone who lives, works or goes to school in San Luis Obispo or Northern Santa Barbara Counties. For more information, please visit