Social Media Essentials for Business - Presented by: Patty Ross, Golden State Marketing

Social media can be overwhelming for business owners. Which platforms. How often to post. What to post. This class will give you the basics every business owner should know as well as the latest trends to grow your business. This class will cover : - How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar-$27 value) - How to choose which platforms make sense for your business - The right days and times to post on each platform and how often to post - What type of content to post for best engagement - What is a social media influencer and why to use them