What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them. The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.
Tuesday Oct 15, 2024
10:00 AM - 12:00 PM PDT
October 15, 2024 from 10:00am-12:00pm
Online - via Zoom
Free
Julia Rocchio
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Printed courtesy of www.southcountychambers.com/ – Contact the South County Chambers of Commerce for more information.
PO Box 672, Arroyo Grande, CA 93421 – (805) 489-1488 – office@southcountychambers.com